Together, these 15 automotive brands add up to more than $ 260 billion in brand value, according to Interbrand. Here are the 15 most valued car brands in 2017:
Every year, Interbrand brings together its list of the most valuable brands in the world. To calculate the value of a brand, the agency combines a company’s financial forecast with its “brand role” and “brand strength” calculations of its analysts around the world. Together, these calculations give each brand a value number, which can be used to compare it with everyone else on the list.
Brand value: $50.29
Change from previous year: -6%
Top selling model: Corolla